These desi designers are more famous abroad than at home. How come?

Here’s what fashion magazines aren’t telling you. Outside of the glossy world triangulated by Gaurav Gupta, Sabyasachi and Tarun Tahiliani, Indian fashion looks different on foreign shores. Smaller designers, relatively unknown in India, are in demand as far away as Russia, Spain, the UAE and the UK. They’re making luxe, sustainable dresses and jackets; chic hoodies and streetwear; and exquisite, customised wedding gowns for fussy brides. There’s unlearning on both sides – foreign clients are seeing India differently, the designers are learning what really works abroad. A look behind the seams.